SS20 MEN | Modern-day workwear
Trends, sustainable fabrics and exclusive collections; our SS20 collection has it all. Let's take a closer look at what's trending in menswear this season.
The utility and workwear trend is updated with a smarter, more modern and clean handwriting. Patch pocket styles, like overshirts and cargos, are key and the classic utility colour palette gets an update with mustard and burned orange. A hint of neon features in sweats, jersey and casual shirts. Animal, artsy splatter and urban jungle prints add a level of playfulness to the look.
Later on in the season we'll go forward with an underwater theme. This theme takes trending bright pop colours, like fuchsia and teal, and combines them with a refreshing take on all-over prints for those who have had enough of leaves and jungle prints: the deep sea. Inspiration from underwater life is translated into playful all-over prints, placed embroideries and details. The overall look and feel is smart and modern. Young suiting as well as printed shirts get their attention around this theme.
LOVE FOR LINEN
Our favourite fabric for high summer: linen. You'll see this sustainable fabric in T-shirts, polos, suits and chinos. We also have a slightly more formal option: Italian linen, the best quality for ceremonial occasions.
BLUE RIDGE PROJECTS SS20
The theme of this season's Blue Ridge Projects capsule collection is: Aizome. This is a Japanese dyeing technique that is characterised by a deep blue colour, also referred to as Japan Blue. Inspired by this traditional art, we've created a capsule collection that serves as a tribute to this Japanese legacy. Similar to the tie dye trend irregular patterns are being created, but with a more modern, sharper and refined outlook - all in indigo blue with a hint of red and sand. New silhouettes and wider/oversized fits modernise this look.
New this season: WE HYBRIDS. This premium collection offers a modern and sophisticated take on functionality. Special fabric features and function focused constructions are translated into timeless and sharp designs to keep you effortlessly dressed every day. Key items are the packable performance stretch suit, that is perfect to stay smart while traveling and the coolmax cardigan and polo made from coolmax polyester fabric, which is breathable and moisture wicking. Next to those items, the ultimate flexibility knitted shirt, the packable anorak and the tech shorts are part of this program. A collection that is made to make your life easier.