MEN - BLUE RIDGE PREMIUM
WE Fashion has been a denim authority for years with the fast-growing lifestyle brand Blue Ridge: a contemporary denim plus collection. Besides our big range in jeans, we offer a comprehensive casual wear collection, that meets all your needs when it comes to the latest trends. This year we've also added a limited-edition collection: Blue Ridge Premium.
Our Blue Ridge Premium SS19 collection is inspired by the Scandinavian Lagom way of living, which is described in the dictionary as 'enough, sufficient, adequate, just right'. Tees and sweats are oversized and relaxed with modern stripes giving a nod to the nautical north. Chinos and jeans are of premium qualities in clean slim silhouettes, rolled and relaxed to the perfect fit. Shirts are clean and worn layered, whilst neutral colours and icy tones relate to the bright but cool days of spring.
The collection is characterized by not only the quality in fabrics, but also the quality in completion. Besides, this limited-edition collection is aspirational. It's all about inspirational trends and elevated qualities. We've focused on navy, white, light blue and dark sand colours, combined with navy/white striped tees. Must-have items in this collection are the seersucker suit and selvedge chino!
The Blue Ridge Premium SS19 collection will launch in selected WE Fashion stores and online on the 11th of February.