WE begins a colourful and upbeat adventure from spring to summer. Whether exploring a new city in Blue Ridge Denim, looking your best for #dressupthursday, or just enjoying the summer heat in style, this season is the perfect opportunity to get together with colour and pattern. Colours move from blues, army greens and light greys to desert shades and pops of pink and mint. Super stretch denims steal the spotlight, along with excellent layering options and quality fabrics. With modern and sturdy trends, and new spins on classic favourites such as indigo looks and fashion minimal prints, the SS17 menswear collection is a fresh start – with lots of season must-haves.

Springtime is here and it’s time to explore a new city in a modern denim look. Pack a bag with high on comfort jogs and super stretch denims. These styles make the ideal foundation for clean, authentic denim and indigo looks. Bleach denim creates a summery, coastal vibe. Extend your denim wardrobe with the premium denim collection pieces including a satin bomber with embroidery, selvedge denim and a clean denim overcoat to layer over the very special indigo yarn pullover. This season Blue Ridge also premieres oxford shirts, along with polos and tees in oriental prints and indigo dyed stripes, perfect for a weekend away.

#dressupthursday continues to win fans every season and dapper guys have plenty to get excited about for spring summer. Suiting up for an important meeting or summer wedding has never looked so modern with the classic suit in shades of sand and light blue. Looking for the perfect snit? This sharp style can be yours by discovering our premium suits collaboration WE x Van Gils. More fan of an easygoing dressed-up look? Style a stretch jersey or new linen-look blazer with denims, chinos or 5-pocket trousers. This season guys will have plenty to choose from and to impress with.

Summertime drinks by the seaside? Sea life animals on a lapel pin, prints and accessories make a fun twist when you wear your blazer with a beach-coloured polo, crisp white or chambray shirt. Fashion minimal prints and bold colours take the lead on beautiful 100% fine cotton shirts in slim and regular fits. Complete the Dress Up Thursday look by adding a printed tie, socks or pochet.

As the weather warms it’s time to get together with friends outdoors. There are lots of summertime favourites like polos, tees and chino shorts in a huge range of fresh colours and prints. The cargo shorts are the must-have piece for an easygoing warm-day style. Solids, stripes and all over prints like summer-inspired and oriental are a big hit for the season. Printed tees look modern in mini, photo and varsity-inspired prints. When it’s time to hit the beach our collection pops in hot summer colours, fun prints and matching tees and polos.