Collected clothing to be given a second life through Salvation Army ReShare

As part of its 'WE CARE' sustainability mission, WE is launching an international Recycle Program in conjunction with the Salvation Army ReShare. From today customers can give their worn WE clothing a second life by returning it to a WE store. In addition to raising awareness around encouraging a circular fashion industry, the Recycle Program will help to fund the assistance provided by the Salvation Army.


WE Fashion is sharing its sustainability goals for 2025 under the slogan ‘WE CARE’, divided into four pillars: Improving the supply chain, Making better products, Improving our way of working and Giving back to society. One important goal for the retailer is to be using 100% sustainable cotton by 2021. The WE CARE programme also includes only using animal-friendly materials and reducing waste.

Joris Aperghis, CEO WE Fashion
Our ultimate goal is to make fashion sustainable by working with stakeholders to strike the right balance between people, the environment and economic interests. WE accepts its responsibility, and we believe that everyone must be able to trust that we make products that respect people and the environment. Both now and in the future.
Joris Aperghis, CEO WE Fashion


For WE Fashion, improving our way of working includes reducing waste and using green energy. The retailer has an established record of reducing product waste by stimulating and facilitating the collection and recycling of used clothing. Sam’s Kledingactie (Sam’s Clothing Campaign) has been a established partner for the retailer in recycling and processing product waste since 2007, as a result of which 98% of the waste is now being reused. In addition, solar panels recently appeared on the roof of the WE Fashion distribution centre, which helps to reduce carbon emissions.


If something works it’s worth doing again, which is why WE and ReShare are joining forces again after a previous successful collaboration in 2018. Not for a one-off promotion, but for a long-term and international Recycle Program as part of our ‘WE CARE’ sustainability mission. Customers can return their worn WE clothing to all WE stores, including outside the Netherlands. The collected clothes will be donated to ReShare where they will be reused.

You can find more information about the Recycle Program and WE CARE at www.wefashion.com.



WE Fashion is a fashion brand that was born in the Netherlands and that offers stylish, quality and accessible collections for Men, Women and Kids. WE Fashion stands for connection and a desire to help customers dress themselves ‘just right’. With its collections WE connects customers to their surroundings and offers them the opportunity to develop a personal style. The items combine perfectly with WE’s own collections, but also with those of other brands. It's no surprise that WE Fashion’s motto is ‘We are better together’.

The collections are sold through WE's own stores, wefashion.com and online partners. Omni-channel initiatives like the WE IS ME customer programme, the WE Fashion app and the ability to order online in-store complement the shopping experience. With 210 stores and 2500 employees, WE Fashion has a presence in the Netherlands, Belgium, Germany, France, Luxembourg and Switzerland. The international distribution centre and the organisation’s head office are located in Utrecht.


The Salvation Army has been collecting clothing and textiles for over 130 years under the name ReShare. With 28.7 million kilograms in 2017 the Salvation Army ReShare has long been the Netherlands' largest textiles collector. The collected clothing is used to help those in need, whilst another part is sold to sorting companies. Since 2013 clothing has also been sold in the Salvation Army's own second-hand clothing stores, the ReShare stores. These stores with their fresh and modern design offer attractive clothing at an affordable price for people who don't have much to spend, want to protect the environment or are looking for something unique. All the income from clothing sales supports the Salvation Army's charitable work, such as providing facilities for teenage mothers, youth work or reintegration into the labour market.