WE FASHION LAUNCHES BETTER TOGETHER X-MAS SWEATER & FILM
Because life’s just better in a sweater together
Utrecht, 23 November – WE Fashion stands for inclusivity and real contact. For fashion that lets you tune in and connect with others. The brand's promise, 'Better Together', is coming to life this Christmas in a very special way: in the form of a sweater. It's a sweater that two people can fit into. It doesn’t get more 'Better Together' than this - a message that can create a little warmth in the current era, in which people's differences are highlighted and the main method of communication is social media.
In a literally and figuratively colourful film, WE Fashion will be showing different people together in the Better Together X-mas sweater. The film will be on TV* in the , and Switzerland from week 48 up to and including week 52. A red sweater for adults, and blue for children. Anyone who wants to snuggle up in a warm sweater over the Christmas period can purchase the Better Together X-mas sweater at wefashion.com from Monday 27 November. The purchase price of the Better Together X-mas sweater for men and women is €49.99, and the kids' sweater is €34.99. Because life’s just better in a sweater together.
Concept film: Bas Korsten, J. Walter Thompson Amsterdam
Production film: Holy Fools
Director: Nina Aaldering
DESIGN TO CONNECT
WE Fashion's mission is 'design to connect'. The monthly men's, women's and kids' collections allow you to develop a personal style and connect to your own surroundings. WE Fashion's vision is ‘Life is lived Better Together’, and the new tagline ‘Better Together’ was launched in the 2017 summer campaign. The brand route was expanded this autumn, with a kick start from the collaboration with Typhoon. This was followed by the Better Together X-mas sweater.
Follow WE Fashion on social media for a chance to win the Better Together Christmas sweater in the month of December.
*In The Netherlands, the Better Together film will also be available online.