Putting fans and colleagues at the centre of the new Fall/Winter campaign from WE Fashion

WE Fashion is launching its new Fall/Winter campaign ‘Generation WE’, shining a spotlight on the brand’s fans and staff members. For the first time ever, the collection will not be showcased by models, but by people with diverse backgrounds, unique personalities ... and no professional experience in front of the camera. So what do they have in common? They all live stylishly!

This autumn, the brand’s promise ‘WE designs to connect’ is becoming a reality in the new Fall/Winter campaign. No models – instead the new collection will be presented by WE fans and colleagues.

Thanks to a hugely successful campaign on social media which culminated in a massive casting event, WE Fashion has brought together diverse personalities, each with their own distinctive style. With this campaign the brand is underscoring the great versatility of the collection of items with day to night potential, and its power to connect people. The Danish Fashion & Lifestyle photographer Karen Rosetzsky has expertly translated the on-set chemistry into gorgeous images that radiate a deceptive simplicity.

WE Fashion has been designing stylish casual wear for Men and Women since as far back as 1962, always matching the items to key moments in life. The brand enables people to dress ‘just right’, from an effortlessly fresh look to outfits that could never go under the radar. This season’s collection includes loads of must haves to create that effortless look: iconic yet comfortable and versatile essentials, for fashion statements that last.