Skip to main content


WE Fashion has been a denim authority for years with the fast-growing lifestyle brand Blue Ridge: a contemporary denim plus collection. Besides our big range in jeans, we offer a comprehensive casual wear collection, that meets all your need when it comes to the latest trends.


Let's talk denim. This collection brings an eclectic mix of traditional Japanese denim and college inspired looks for the everyday denim dude. Regimental stripes, Japanese typography and all-over prints are used to add some flavour. The true denim colour is accompanied by different blue tones.


The look of jeans with the comfortable feeling of sweatpants: you can wear our jog denim effortlessly from day to night (you’ll probably want to sleep in it too). Our denim designers improved the quality of our jog denim. Thanks to the soft stretch, these jeans are very comfortable and flexible. From dark washes with a vintage look to very light washes; our jog denim is available in various options. Jog denim is also available in different fits for every body type: skinny, slim and regular.


This season we also have a more dressed-up denim collection. It's all about sartorial blue. Inspired by the craftmanship of tailored items. Surprising details create a sophisticated look for the denim items. A dark colour base of black and blues is complemented with some soft brown and faded yellow. The artwork is inspired by traditional Japanese prints. Important items within this collection are clean jeans, jackets and denim shirts.


Last season we've launched our capsule collection Blue Ridge Projects. This Fall/Winter the theme is: House of Yokohama. This collection is inspired by the city it was named after. This Japanese city is a true denim hotspot bursting with creativity. The collection breathes an eclectic mix of modern and refined. Premium quality items endorsed with Japanese spirit are key for this capsule collection. The red colour from the city's flag is a recurring colour in the collection, next to the denim tones. Explore our sophisticated contemporary collection for the modern stylish man.

The Blue Ridge Projects FW19 collection will launch in selected WE Fashion stores and online on the 12th of august.