Blue Ridge Men SS18: Tigers, koi and sporty details

WE Fashion has been a denim authority for years with the fast-growing lifestyle brand Blue Ridge: perfect for all men who wear denim like it’s their job. Besides our big range in jeans, we offer a comprehensive casual wear collection, that meets all your needs when it comes to the latest trends.


First of all, this season we’re embracing Oriental influences with tigers and koi fish in large embroidery details and in all-over prints on polos, T-shirts and denim shirts. As for colours, we’re inspired by a retro palette: pumpkin, worker blue, royal navy and indigo blue. Good to know: Blue Ridge is one of the few brands in Holland that use real indigo qualities, that result in a super-rich appearance.


Athleisure details are still big players and aren’t going anywhere anytime soon. We see this trend throughout our entire Blue Ridge collection. Side stripes on denim, white sweats and hoodies, comfortable sport socks and T-shirts with big logos. Even when you’re not the biggest sports fan, it’s perfect for adding some coolness to your wardrobe.


And last but definitely not least: let’s talk denim. Our most comfortable jeans – jog denim – make a welcome return, our popular super stretch is available in an even wider range and one of the key items is our jeans with an on trend letdown hem. When it comes to colours we see a lot of cool shades: ice blue, true blue, Maldives blue and sun washed blue, that are perfect for those warmer days ahead.