DANCE4LIFE, WE FASHION AND DOUTZEN KROES BELIEVE IN A BETTER WORLD IN WHICH BEING TOGETHER IS FUN AND SAFE!
THIS AFTERNOON, WE FASHION & DANCE4LIFE WERE PROUD TO PRESENT THE CAPSULE COLLECTION IN HONOUR OF DOUTZEN’S 30TH BIRTHDAY.
On the red carpet in front of PRESSROOM Amsterdam, Joris Aperghis, the CEO of WE Fashion, officially presented the WE & dance4life celebrate Doutzen’s30th collection to the top model. Doutzen was then treated to a delicious lunch in the presence of other dance4life women, including ambassador Toprak Yalçiner and singer Krystl.
In honour of Doutzen’s 30th birthday, WE Fashion today presented a special dance4life capsule collection which features eleven fantastic items and is available on a large scale. The proceeds from this collection, which includes a leather bikerjacket, miniskirt, skinny jeans, colourful scarf, bracelet, leather bag, boyfriend shirt and two printed T-shirts, will be donated to dance4life, the charity which has Doutzen’s full and dedicated support. In addition, in order to promote safe sex, each item will be accompanied by a pouch containing a Wingman condom.
For the past five years, international top model Doutzen Kroes has been an enthusiastic ambassador for dance4life, the organisation which works all over the world to empower and educate young people with the aim of building a world without AIDS.
From September, the collection will be available in every European WE Women store (the Netherlands, Belgium, France, Germany and Switzerland). The collection is also available online via www.wefashion.com.
Be safe, and be seen!
PHOTOGRAPHER: NICO ALSEMGEEST
FOR ADDITIONAL IMAGES (STILLS), PLEASE CONTACT:
WE EUROPE BV – IRIS POETIRAY
REACTORWEG 101, 3542 AD UTRECHT, NETHERLANDS, T: +31 (0)30 2479266, E: IRIS.POETIRAY@WEFASHION.COM
W: PRESS.WEFASHION.NL & WWW.WEFASHION.NL
dance4life works together with young people towards a world without aids. they do this through sex education in schools, using music and dance to inspire and involve young people. dance4life also motivates young people to take action to push back the spread of hiv and aids worldwide. the dutch initiative is active in over 20 countries, spread over 5 continents. since 2009 international topmodel doutzen kroes is a proud ambassador of dance4life. she travelled to tanzania and thailand to visit the dance4life programmes.
ABOUT WE FASHION
WE Fashion is an international fashion chain. With around 250 stores and 3.000 employees, WE Fashion is represented in The Netherlands, Belgium, Germany, France, Luxembourg, Austria and Switzerland. For more information visit www.wefashion.com.