Newsroom WE Fashion

WE Fashion is launching its new Fall/Winter campaign ‘Generation WE’, shining a spotlight on the brand’s fans and staff members. For the first time ever, the collection will not be showcased by models, but by people with diverse backgrounds, unique …

Let’s talk denim. We’re pretty excited to let you know our customer favourite – the high rise skinny – is now available in new on trend washes. We’re also offering a wide range of fashion jeans, with metal detailing, raw hems and contrast and …

Say Konnichiwa to our new BLUE RIDGE collection – the JAPAN EDITION! Our designers travelled to the Land of the Rising Sun and got inspired by premium fabrics, minimalistic looks and timeless designs. The result is a contemporary dressed-up denim …